With Ben, employers can manage their company's benefits with zero hassle. Together with David and Sebastian, we built the product from scratch and all its way up to what it is today: a platform enabling employees to choose and control their allowances from a coding class to getting a falafel for lunch. "Thanks, Ben!"
We first started working with Sebastian Fallert on his previous product “JustBook!” and later — as he became CEO of Secret Escapes London — on revamping their native App.
We met again in 2020 when Sebastian started his new startup in London which funny enough is called “Ben” — for “Benefits” in this case. A management tool for employee rewards and allowances, as in the war for talent, companies need to personalise benefits but also want to take the pain out of administration.
The first step that we took together was the logo and branding. It was important for the product to have a symbol and a stamp that represented the strengthening of the relationship between the employee and employer, which is ultimately what Ben is there for. The geometric “B” shape stands for the name, which is broken down and repeated to show three shapes that are brought in together and overlapped, representing a unity and connection between the two sides.
Ben’s colour palette is dominated by the use of white space in combination with the primary colours: two blues that transmit the safety of the product together with a power red to bring energy to the scheme.
When it came to the application of imagery, what Ben portrays is bringing to life the moments that happen at the intersection of work and life (lunch in the city, yoga in the afternoon, Deliveroo at night, spending time with your kids,...).
Growing towards the App
The collaborative trust grew from both sides and soon we started on taking the next step – caring for the synchronised development of the B2C employee app and the B2B administration panel. We were there from the first conceptual idea to moving the first pixel to development support.
The project got bigger fast. New insights, new features, and new testings resulted in new designs. What worked at the beginning needed to be iterated eventually. It was our job to constantly challenge every design decision as well as keeping track of every pixel.
“These guys are absolutely top notch at their craft but also 'get it' when it comes to commercial reality - which makes for great output that looks amazing, hits the spot and is pragmatic. Combine with a really fun attitude and you've got a great partner in crime to get UI/UX done”