The early days

When we prepared for our pitch, we were particularly curious to understand how prices affect the core business: physical retail stores. We translated the perceived volume to our vision designs and went for a simple, yet modern user interface design that puts the products in the focus.

Behind the redesign scenes

... to be honest, it was quite a responsibility given Deichmann’s international presence and size of their business.

We utilized our eCommerce expertise to make sure we swiftly got the basics right. We also ran usability tests for particularly sensitive aspects of the redesign to further understand and back up our usability decisions.

Content workshops and the continuous involvement of further (creative) stakeholders ensured that the new look & feel fit the more holistic communication and is actionable to take over.

Where we are today

We are happy and proud to say that what we pitched for has now been launched and is already contributing to Deichmann’s digital agenda and success.

As you can easily imagine, it does not stop at bringing a redesign online. We want to enable Deichmann’s product and design team to further take ownership of the new design system and eCommerce concept. We will also help them bring a “UX mindset” to their eCommerce teams to make them feel comfortable using tools and methods to experiment, learn, and iterate towards a customer-centric future.

And we also design fun xmas announcements for people we have become as close to as Marc, the UX manager at Deichmann! :)