Helping users fall in love with affordable shoe fashion
Deichmann is the largest shoe retailer in Europe, headquartered in Essen, Germany. We had the pleasure to collaborate with them and take over the huge responsibility of a whole e-commerce make-over from concept, design, and testing for a bulletproof result.
We were thrilled to be invited by the CDO Sebastian Hasebrink to pitch our online shop ideas and project plan to ensure Deichmann transitions into a digitally successful future.
More than two years into an intense collaboration, we are happy to see the results of our joint efforts being online. From big picture “how to eCommerce in 2020+” discussions to nitty-gritty frontend reviews ensuring a pixel-perfect UI, we tackled it. As a team.
When we prepared for our pitch, we were particularly curious to understand how prices affect the core business: physical retail stores. We translated the perceived volume to our vision designs and went for a simple, yet modern user interface design that puts the products in the focus.
Behind the redesign scenes
... to be honest, it was quite a responsibility given Deichmann’s international presence and size of their business.
We utilized our eCommerce expertise to make sure we swiftly got the basics right. We also ran usability tests for particularly sensitive aspects of the redesign to further understand and back up our usability decisions.
Content workshops and the continuous involvement of further (creative) stakeholders ensured that the new look & feel fit the more holistic communication and is actionable to take over.
Where we are today
We are happy and proud to say that what we pitched for has now been launched and is already contributing to Deichmann’s digital agenda and success.
As you can easily imagine, it does not stop at bringing a redesign online. We want to enable Deichmann’s product and design team to further take ownership of the new design system and eCommerce concept. We will also help them bring a “UX mindset” to their eCommerce teams to make them feel comfortable using tools and methods to experiment, learn, and iterate towards a customer-centric future.
And we also design fun xmas announcements for people we have become as close to as Marc, the UX manager at Deichmann! :)
“Das einzige, was mich stört, ist, dass wir (mittlerweile) so wenig miteinander zu tun haben - aber Spaß/Ernst beiseite: Potenzial sehe ich auf jeden Fall im UX/UI-Sparring und UX/UI-”Schulungen”.”