Westwing is the leader in inspiration-based eCommerce in Home & Living. They offer carefully selected products from the full range of Home & Living categories in an inspirational environment. A project that we are proud to say we have been involved from day 1 up until today, seeing its whole evolution and being part almost of who we are today.
Ben met Delia and Stefan (founders of Westwing) at an italian restaurant for lunch in 2012. Bens first flight since he was born. The founders sketched the vision for “Portobello Home” — the initial name idea of Westwing. Ben forged the visual brand appeal of the later called brand Westwing, created the first conceptual design and UI for the full Club-Model and developed the first frontend and magazine.
Since that dinner in 2012, much has happened. Every product was designed by us, and every feature was collaboratively concepted with the product management team at Westwing. In some years we worked about 40% together with Westwing.
We have collaborated on internal backend process tools for the order management. Streamlining the B2B flow of Westwing operations - but our main focus was always making Westwing a love brand.
With the time Westwing grew to over thousand employees. They now work with more than 5,000 partners and suppliers to give them access to their favourite target group. We at Silberpuls believe in a collaborative and meaningful coexistence and made sure that the transfer knowledge and worked as well as possible, to enable Westwing to work on their own.
We helped hiring the internal design team, made workshops to share our knowledge finally let Westwing go... after eight years we can say with pride: we helped them but we let them go”
