Amuzed
A Berlin-based early-stage startup that allows its audience to create their own hall of fame and collect exclusive NFTs of their favorite artists.
The Story
We worked with the founders of AMUZED to create a new community that brings music artists and their fans closer together. The idea is simple: Members can collect their favorite artists, battle with other players in weekly contests, and win access to exclusive content. Our brief was to provide a vision for their brand, as well as design a series of NFTs styled as collectible trading cards.
What made this project special
With little previous exposure to the world of NFTs and German rap, the project team entered new challenging fields. We enjoyed trialing exaggerated visual design elements and playing with micro-animations to fuel the hype train. During this time the office music playlists had changed quite a bit!
What made this project special
Even months deep into collaboration we weren’t able to grasp the dimension of the project, little by little, turning stones one by one, we found more and more complexity into the project. Bringing complex use cases which we were able to tackle thanks to efficient and transparent project managing, and translating them into a clean and seamless user interface.
