asambeauty Revamp

Over the past two and a half years, we’ve worked side by side with asambeauty to elevate their digital presence. From shop and app design to newsletters and internal tools, all while the brand, tech stack, and processes were rebuilt from scratch. A complete transformation that connects a new identity with a seamless, high-performing user experience.

asambeauty x Silberpuls

asambeauty and Silberpuls have been collaborating since 2023 to shape a digital experience that feels as refined as the brand itself. We’ve led the UX/UI for their e-commerce platform, app, and newsletters – and supported their internal teams through a full brand relaunch and new system integrations.

Numbers & Facts

Collaboration ongoing since 2023

Live in Germany, Switzerland and France!

E-commerce, App, Marketing and Branding

Our Scope

Silberpuls took full responsibility for the UX/UI design across the asambeauty ecosystem: from the online shops to the app and newsletters. Beyond design, we acted as a strategic design partner, ensuring that the digital experience reflects the brand’s desired positioning and emotional tone.

UX/UI Lead Web + App
We redefined asambeauty’s entire digital experience: Creating a scalable system that connects brand, commerce, and emotion across every touchpoint.
Newsletter Experience
We designed a modular, on-brand email system that supports storytelling, launches, and seasonal campaigns.
Strategic Design Partner
We acted as an embedded design partner — ensuring that the new digital presence truly reflects asambeauty’s refined yet approachable positioning.
Brand Translation
We helped bring their renewed identity to life online by combining visual aspiration and clarity in communication around sets, prices, and campaigns.
Tool Setup
We supported the rollout of new tools, like their asset management system, to streamline internal workflows and content handling.

UX/UI Lead Web + App
We redefined asambeauty’s entire digital experience: Creating a scalable system that connects brand, commerce, and emotion across every touchpoint.
Newsletter Experience
We designed a modular, on-brand email system that supports storytelling, launches, and seasonal campaigns.
Strategic Design Partner
We acted as an embedded design partner — ensuring that the new digital presence truly reflects asambeauty’s refined yet approachable positioning.
Brand Translation
We helped bring their renewed identity to life online by combining visual aspiration and clarity in communication around sets, prices, and campaigns.
Tool Setup
We supported the rollout of new tools, like their asset management system, to streamline internal workflows and content handling.

UX/UI Lead Web + App
We redefined asambeauty’s entire digital experience: Creating a scalable system that connects brand, commerce, and emotion across every touchpoint.
Newsletter Experience
We designed a modular, on-brand email system that supports storytelling, launches, and seasonal campaigns.
Strategic Design Partner
We acted as an embedded design partner — ensuring that the new digital presence truly reflects asambeauty’s refined yet approachable positioning.
Brand Translation
We helped bring their renewed identity to life online by combining visual aspiration and clarity in communication around sets, prices, and campaigns.
Tool Setup
We supported the rollout of new tools, like their asset management system, to streamline internal workflows and content handling.

Impact & Outlook

The relaunch marks the start of a new digital era for asambeauty. With a unified UX/UI foundation, a consistent digital expression of their brand, and smoother internal operations, asambeauty is set to keep evolving. Improving user experience, experimenting with new features, and connecting more emotionally with their customers across every touchpoint is now the next step.

Building clarity in complexity

Transformations of this scale only work when everyone pulls in the same direction. Taking the time to sit together, challenge ideas, and align priorities is what keeps momentum steady when everything is shifting at once. During our workshops in Munich, we worked side by side with asambeauty’s teams to do exactly that: Aligning vision, solving challenges, and shaping how the new brand lives online.