Ben
Together with David and Sebastian, we built the product from scratch and all its way up to what it is today: a platform enabling employees to choose and control their allowances from a coding class to getting a falafel for lunch.
Silberpuls x Ben
Supporting Ben from the Start. We partnered with Ben in their early days, helping shape the concept and MVP. Our work included the initial branding, MVP design, as well as the first designs for their app and website. While Ben has since rebranded, we're proud to have been a part of their journey from the very beginning.
A brand about connection and partnership
The first step that we took together was the logo and branding. It was important for the product to have a symbol and a stamp that represented the strengthening of the relationship between the employee and employer, which is ultimately what Ben is there for. The geometric “B” shape stands for the name, which is broken down and repeated to show three shapes that are brought in together and overlapped, representing a unity and connection between the two sides.
Growing towards the App
The great vibe in our collaboration led us to take the next steps together—overseeing the synchronized development of the B2C employee app and the B2B administration panel. We were involved from the initial concept and first design sketches to providing development support. As the project quickly expanded, new insights, features, and testing led to further design iterations. It was our role to continually challenge every design decision while meticulously tracking every pixel.
