BVB App Reimagined

We crafted the App for a global community fueled by passion for football and tradition. More than just a club, a pretty yellow one.

Back in 2020, Silberpuls was tasked with designing BVB's app; central digital hub that bridges the gap between the club and its millions of fans worldwide. We delivered a comprehensive UX/UI Design solution for the official BVB App, focusing on real-time engagement and a seamless community experience.

What We Did:

UX/UI Design

Mobile Strategy

Community and Radio Integration

E-Commerce Integration

Connecting the Yellow Wall – Anywhere, Anytime.

The BVB App was designed to be the ultimate companion for every supporter. Whether you’re standing in the Südtribüne or watching from halfway across the world, the app brings the stadium atmosphere to your pocket. Our design focus was to combine high-speed information with emotional engagement, ensuring fans never miss a heartbeat of the Black and Yellows.

Homefeed
Personalized mix of news, HSV TV, social content, and match updates.
Fan Engagement
"Man of the Match" voting and interactive commentary.
Real Time Updates
Instant match updates , Radio Transmition, and real time Bundesliga standings.
O2O Experience
Recommendations for local Kneipen and official Fanzones.
Monetization
Integrated sponsor placements and full Merch-Store access.

Homefeed
Personalized mix of news, HSV TV, social content, and match updates.
Fan Engagement
"Man of the Match" voting and interactive commentary.
Real Time Updates
Instant match updates , Radio Transmition, and real time Bundesliga standings.
O2O Experience
Recommendations for local Kneipen and official Fanzones.
Monetization
Integrated sponsor placements and full Merch-Store access.

Homefeed
Personalized mix of news, HSV TV, social content, and match updates.
Fan Engagement
"Man of the Match" voting and interactive commentary.
Real Time Updates
Instant match updates , Radio Transmition, and real time Bundesliga standings.
O2O Experience
Recommendations for local Kneipen and official Fanzones.
Monetization
Integrated sponsor placements and full Merch-Store access.

The Result

An App that honors BVB’s rich history while embracing the future of fan engagement. By prioritizing mobile-first interactions and community-driven features, we helped BVB create a platform where every fan, regardless of location, feels like they are part of the team.