ESN
We revamped ESN’s eCommerce website with a custom design system, enhancing user experience and integrating the brand’s identity. The result is a user-friendly, conversion-focused platform aligned with their goals.
ESN x Silberpuls
Our collaboration with ESN was key to the success of their website revamp. Silberpuls led the design vision, focusing on creating a custom design system, prototyping, and refining the user experience through thorough UX testing. Working closely with ESN, we ensured that every design element was both functional and true to their brand identity. Together, we delivered an optimized eCommerce platform that not only met technical needs but also provided a seamless and engaging experience for users.
Numbers & Facts
Our Process
Our process began with close collaboration with Stefan Smalla and Benjamin Brook to bring the brand defined by Robot Foods into a seamless digital experience for the e-commerce platform. We focused on concepting and ideating to integrate the best UX practices, enhancing the overall buying experience. From there, we streamlined the workflow, setting up the shop's flows, creating a robust design system, and ensuring strong synchronization with ESN’s development team. This foundation has led us to focus on specific areas, such as landing pages for Endurance, launching a collaboration with Thomas Müller, creating Training Plans, and improving shop guidance for new users.
What made this project special
The length of the project and how closely we still work nowadays which hasn't gotten old in two years. It is special to find such an efficient and solid collaboration with people that you want to keep working with everyday. We all have the same goal in common: find the best solution for ESN and for it's specific user.
What made this project special
Even months deep into collaboration we weren’t able to grasp the dimension of the project, little by little, turning stones one by one, we found more and more complexity into the project. Bringing complex use cases which we were able to tackle thanks to efficient and transparent project managing, and translating them into a clean and seamless user interface.
