ESN

We revamped ESN’s onlineshop with a custom design system, enhancing user experience and integrating the brand’s identity. The result is a user-friendly, conversion-focused platform aligned with their goals.

ESN x Silberpuls

Our collaboration with ESN was key to the success of their website revamp. Silberpuls led the design vision, focusing on creating a custom design system, prototyping, and refining the user experience through thorough UX testing.  Working closely with ESN, we ensured that every design element was both functional and true to their brand identity. Together, we delivered an optimized eCommerce platform that not only met technical needs but also provided a seamless and engaging experience for users.

Numbers & Facts

CR Boosted 25-30% since the redesign launch

3 internal projects (and counting)

Live in 10 Countries

Our Process

Our process began with close collaboration with Stefan Smalla and Benjamin Brook to bring the brand defined by Robot Foods into a seamless digital experience for the e-commerce platform. We focused on concepting and ideating to integrate the best UX practices, enhancing the overall buying experience. From there, we streamlined the workflow, setting up the shop's flows, creating a robust design system, and ensuring strong synchronization with ESN’s development team. This foundation has led us to focus on specific areas, such as landing pages for Endurance, launching a collaboration with Thomas Müller, creating Training Plans, and improving shop guidance for new users.

01. Emailing
Optimised their CRM newsletter templates, focusing on responsive sizing, coherent branding, and usability. The result is polished designs that enhance readability and improve user experience.
02. Webshop
A new Webshop design system that optimises buying funnels and enhances the user journey. By giving centre stage to products and athletes, we built a visually compelling and conversion-focused experience that reflects ESN’s brand and performance-driven identity.
03.Training Plans
We worked with ESN to create detailed training plans that guide athletes through day-by-day circuits, providing the information needed to train effectively and reach their full potential. Additionally, we translated 15 training plans to ensure accessibility and consistency across markets.

01. Emailing
Optimised their CRM newsletter templates, focusing on responsive sizing, coherent branding, and usability. The result is polished designs that enhance readability and improve user experience.
02. Webshop
A new Webshop design system that optimises buying funnels and enhances the user journey. By giving centre stage to products and athletes, we built a visually compelling and conversion-focused experience that reflects ESN’s brand and performance-driven identity.
03.Training Plans
We worked with ESN to create detailed training plans that guide athletes through day-by-day circuits, providing the information needed to train effectively and reach their full potential. Additionally, we translated 15 training plans to ensure accessibility and consistency across markets.

01. Emailing
Optimised their CRM newsletter templates, focusing on responsive sizing, coherent branding, and usability. The result is polished designs that enhance readability and improve user experience.
02. Webshop
A new Webshop design system that optimises buying funnels and enhances the user journey. By giving centre stage to products and athletes, we built a visually compelling and conversion-focused experience that reflects ESN’s brand and performance-driven identity.
03.Training Plans
We worked with ESN to create detailed training plans that guide athletes through day-by-day circuits, providing the information needed to train effectively and reach their full potential. Additionally, we translated 15 training plans to ensure accessibility and consistency across markets.

What made this project special

The length of the project and how closely we still work nowadays which hasn't gotten old in two years. It is special to find such an efficient and solid collaboration with people that you want to keep working with everyday. We all have the same goal in common: find the best solution for ESN and for it's specific user.