Reimagining the App for HSV
A new home for the Rothosen. In close collaboration with Sportfive and HSV, we reimagined how one of Germany’s most iconic football clubs connects with its fans, blending emotion, tradition, and community into a single, modern app experience.
When HSV approached us through our long-term partner Sportfive, the goal was clear: reimagine the digital experience for one of Germany’s most iconic football clubs. The existing app had grown complex and outdated. Fans wanted faster access to live content, stronger visual identity, and a more intuitive connection to their team, all while staying true to the soul of the club: “Stolz Hamburg.”
What We Did:
The Experience
We streamlined the app’s structure to reflect fan priorities and intuitive navigation: Each screen was designed to feel like HSV : bold but not loud, proud but not nostalgic. We also focused on content realism: building an app that fits HSV’s existing content workflows, ensuring the editorial team can maintain it sustainably.
