Pangea Bio
In the lead-up to a new round of funding, we supported Pangea Bio (formerly Pangea Botanica) to overhaul their digital presence with a refreshed identity.
Main focus areas of the project
- Content clarity & navigation: A clear content structure & streamlined site architecture ensure that different visitors can easily find relevant information. We also worked to improve usability and clarity throughout the site. - Visual identity: Inspired by the concept of "Where nature meets science," we created a visual language that combines high-tech science with a warm, human touch, using light pastel tones to create an inviting and approachable feel. - Addressing different target audiences: The redesigned website serves as a central touchpoint for Pangea Bio’s diverse audiences, particularly focusing on engaging investors and attracting talent. - Webflow implementation: By building the site on Webflow and incorporating CMS features, we enabled the Pangea Bio team to easily update and manage their online presence after we finished our collaboration.
