Futalis

Futalis is a German pet nutrition company offering personalized meal plans for dogs and cats. Their digital food concept helps pet owners provide tailored, healthy nutrition based on each animal’s unique needs.

Our Process

We developed a comprehensive design system to structure and scale the new visual identity across all channels. Clear brand guidelines, style foundations, and reusable components were created to ensure consistency and empower internal teams to apply the brand confidently and correctly. The system was then implemented across the E-Commerce experience and the Futalis nutrition assistant funnel, the interactive form that generates tailored meal plans for each pet. By building a modular and future ready design framework, we made the product easier to evolve, maintain, and develop over time.

1. Logo
The shapes can be interpreted in multiple ways: as a dog’s muzzle and eyes, playful ears, or even the motion of a wagging tongue enjoying a delicious meal...
2. E-commerce
We refreshed the e commerce platform with a cleaner, more modern visual direction aligned with the new brand identity. Content was simplified and restructured to improve clarity and make product benefits easier to understand.
3. Nutrition Assistant
We redesigned the Futalis assistant to create a simple and engaging guided journey. The funnel was optimized to feel effortless while collecting all essential pet information. This ensures a seamless path to a truly personalized nutrition plan.
4. Design System
We created a scalable design system with clear foundations and modular components. It ensures visual consistency and streamlines collaboration between design and development. The structure enables efficient rollout and future growth across all digital touchpoints.

1. Logo
The shapes can be interpreted in multiple ways: as a dog’s muzzle and eyes, playful ears, or even the motion of a wagging tongue enjoying a delicious meal...
2. E-commerce
We refreshed the e commerce platform with a cleaner, more modern visual direction aligned with the new brand identity. Content was simplified and restructured to improve clarity and make product benefits easier to understand.
3. Nutrition Assistant
We redesigned the Futalis assistant to create a simple and engaging guided journey. The funnel was optimized to feel effortless while collecting all essential pet information. This ensures a seamless path to a truly personalized nutrition plan.
4. Design System
We created a scalable design system with clear foundations and modular components. It ensures visual consistency and streamlines collaboration between design and development. The structure enables efficient rollout and future growth across all digital touchpoints.

1. Logo
The shapes can be interpreted in multiple ways: as a dog’s muzzle and eyes, playful ears, or even the motion of a wagging tongue enjoying a delicious meal...
2. E-commerce
We refreshed the e commerce platform with a cleaner, more modern visual direction aligned with the new brand identity. Content was simplified and restructured to improve clarity and make product benefits easier to understand.
3. Nutrition Assistant
We redesigned the Futalis assistant to create a simple and engaging guided journey. The funnel was optimized to feel effortless while collecting all essential pet information. This ensures a seamless path to a truly personalized nutrition plan.
4. Design System
We created a scalable design system with clear foundations and modular components. It ensures visual consistency and streamlines collaboration between design and development. The structure enables efficient rollout and future growth across all digital touchpoints.

Crafting the Experience

We refreshed the e commerce platform with a cleaner, more modern visual direction aligned with the new brand identity. Content was simplified and restructured to improve clarity and make product benefits easier to understand.

What made this project special

Working on Futalis was a unique opportunity to shape the entire visual identity from the ground up. The project was defined by a strong sense of trust and a close, constructive collaboration throughout every phase. Clear communication and well structured feedback cycles allowed us to move efficiently, especially during the web development stage. This steady pace, combined with a shared commitment to quality, made it possible to bring the new brand to life across all touchpoints in a cohesive and impactful way.